Select from the frequently asked questions above.

New research says the average UK broadband user spends around 50 days a year online. In 2005, advertisers spent £1.36 billion - it's the fastest growing form of advertising in history, overtaking outdoor, cinema, directories and even radio. It's expected to overtake the press by the end of 2006 in terms of advertising spend. Why is this money being invested? Because the advertising works!

At medialeap we specialise in rich media. What is rich media? It's a more intelligent way to advertise online. High-quality animation, streaming audio and video, event tracking, viral campaign tracking as well as software-like features can all be embedded in relatively small ad files such as games, registration forms and detailed marketing information. A user can explore all of those features in your ad without ever leaving the content page on which the ad appears. More engagement and more interaction equals results. Rich media isn't right for every campaign. Of course, we always do what's right for you.

medialeap is accountable, by which we mean an exposure to an advertisement can also be tied to an action by a consumer. These actions can be counted, tracked, analysed and optimized in ways that exposure in the established mass media can't. We measure your success.

medialeap is all about placing your advertising where your audience is ... not where you hope they'll be. Because we understand business objectives, carry out detailed research and provide market insights, we can ensure that your campaign is highly and correctly targeted. We put advertising on websites where your audience is — not interrupting their viewing, but working to enhance it.

Research, to date, indicates that online advertising cannot damage your brand. Online advertising is used now because it's so accountable and can react to trends so quickly. Consumers form opinions and make decisions online. A decision can be influenced more because online advertising has the ability to engage a consumer more than any other media. Brands are looking for the same kind of exposure and engagement from the internet that they have had on TV for years. Online advertising is highly cost effective, customer focussed and ideas driven.

The short answer is no. Your online spend should be part of a well-balanced campaign that uses any media to best effect. Online advertising can support your brand, or act as the basis of your brand. In some cases this can be effective, but most businesses and brands will find that online advertising works better as part of your overall strategy.

Until now the auto, hi-tec and finance sectors have been most likely to promote their products on line but the future is moving towards online advertising becoming a branding platform for all of the FMCG sector — not just a place for simply moving their goods. Brands have the opportunity to come alive on the web. Contact us to understand this better.

* medialeap provides a managed solution for online advertising requirements. We're all about understanding what you want to achieve, ie. brand awareness or increased sales, and putting into action the best way the internet can help achieve this as part of your marketing mix.

* medialeap is about gaining insight into your target market for this objective and understanding how they behave online. Knowing on which sites your ad would need to appear for the target audience to see it, even at what time they see it; knowing how the ad should look, move, feel for the target market to take interest and interact with it, and ensuring this message fits with all other brand and sales activity for that product or service.

* medialeap is about the entire customer online journey from sight of ad to generation of lead or purchase, whatever the goal for a campaign is. This can, if necessary, include advice on how to reinforce and build on the positive experience through the website consumers land on.

* medialeap uses tracking and reporting technology to measure the success of the approach and frequently optimises it so your budget is spent specifically on what is working. Ultimately it's about being a comprehensive and an ongoing resource for information and advice; supporting and engendering the growth of your business by harnessing the vast power and reach of the web.